Thank you to Jeff Millimen of Greenville Running Company for letting us come in and talk with his customers about Vive Shake Whole Food Drink Mix. We took a lot of questions about how Vive can benefit athletes and spoke with several long distance runners (50 miles, marathoners) about staying fueled for extreme distance events. Great to meet everyone tonight and we look forward to more events!
On a side note, got a great new pair of Scarpa trail runners for $45 on sale. Great deal and they feel great on my feet! Can’t wait to hit the trails with these!
Have a question about Vive Shake or nutrition for athletes? Fill out the form below and we will get back to you shortly with an answer. We love questions!
Do you have your base layer of nutrition? Athletes and very active people need more antioxidant protection that normally active people. As an athlete you consume huge quantities of oxygen during a workout. More oxygen means more free radical damage can be done if not prevented. Antioxidants are very important to neutralize and prevent the damage from free radicals. Vive! has an amazing array of over 120 naturally occurring antioxidants. In addition, it contains phytosterols that may provide heart protection. Antioxidants counter the effects of oxidation, a natural process of our metabolism by neutralizing free radicals. Vive naturally contains Vitamin C, Vitamin E, Selenium, SOD, GSH, Gamma Oryzanol and CO-Q-10 in addition to hundreds of other antioxidant forms.
Take your performance to the next level with Vive
Use Vive as a pre-workout drink. Vive is a low glycemic product which helps provide a steady release of energy for your muscle cells. Athletes need steady energy. No crash and burn with Vive! Vive also has fat metabolizers and compounds that support healthy insulin levels, which maximize your energy potential over longer periods on intense muscle use.
Use Vive as a post workout recovery drink. Vive’s! nutrient profile helps you recover quicker from muscle exertion and fatigue. Vive is anti-inflammatory and the natural sugars replenish glycogen stores, while the protein is going to help repair and build muscle tissue. Having enough sugar and carbohydrate in Vive is very important. This allows the protein in Vive to be used by the body for protein needs. Without enough carbohydrates the body would burn the protein for energy and you would not be able to repair and build muscles, make new red blood cells, enzymes or make hormones like HGH and testosterone in adequate amounts. Having the right balance of carbohydrates, fats and protein in Vive supports maximum health and performance.
Vive Has Energy abundance
It takes nutrients to turn calories and fat into usable muscle energy. Vive! has the right balance of carbohydrates, fats and proteins to provide quick energy. Vive! also has nutrients needed for quick and long lasting energy. This is a partial list of the nutrients provided by Vive! that must be present for heightened and sustainable energy production; B1, B2, B3, B5, B6, B12, Folate, Vitamin E, magnesium, potassium, salt, calcium, zinc, copper, iron, essential fatty acids, enzymes, Co-Q-10 and Gamma Oryzanol. Vive! contains banaba leaf extract, which supports stable blood sugar levels. This supports better energy for sustained periods. Vive! Also has coleus forskoli and green coffee bean extract which supports healthy fat metabolism. This means a leaner body and supports enhanced endurance through the use of fat stores for energy.
Vive! contains naturally occurring Gamma oryzanol, which promotes the building of muscle, the burning of fat for energy, is a very powerful antioxidant, in fact more than 10 times more powerful than Vitamin E and it reduces fatigue. Gamma oryzanol has an anabolic type of effect that enhances muscle building potential. Natural gamma oryzanol is much better absorbed than taking gamma oryzanol as a supplement. Vive also has very high quality protein from organic lactose free whey, egg whites and brown rice.
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Diet and Sports Performance
I had the opportunity to work at a cycling event this weekend. As many riders from the 80 mile ride were coming in, one serious cyclist came to our booth and said “I need calories, please anything”. Obviously, we hooked him up with one of our shakes. He chugged it and then another half of one 10 minutes later. He explained that 15 miles back he had bonked (depleted glucose and glycogen stores causing extreme muscle weakness) coming up the last hill. Can bonking be prevented or delayed nutritionally? Yes absolutely!
Certainly training is essential for endurance particularly to push back the anaerobic threshold so you don’t bonk as easily, however the role of your nutritional intake is 3 to 4 times more important than any other part of your regimen. Many runners and cyclist will take glucose gels and electrolytes drinks during their event to replenish there lost blood sugar and electrolytes, which is necessary. However, to turn glucose, fat and protein into readily available energy is a highly complex process that involves many metabolic actions requiring enzymes, and the cofactors and factors, vitamin and minerals . In the metabolic pathway many vitamins and minerals are necessary to convert the energy source (foods) into energy molecules such as Phosphocreatine, ADP and ATP.
You cannot overcome a nutritionally poor diet with supplements. However you can supplement a nutritionally rich diet and increase performance potential. Refined and processed foods are nutrient thieves. They deplete your body of more nutrients than they provide.
Nutrients and their effects on energy metabolism
B1 is an essential cofactor (required for enzymes to do their job) in the conversion of carbohydrates to energy. B1 is needed for normal muscle function.
B2 is a cofactor and helps in the release of energy from fats and carbohydrates. B2 is part of the flavin adenine dinucleotide (FAD) oxidation reaction in the cell to make energy.
Nicotinic acid, B3
B3 is a cofactor and is transformed into nicotinamide adenine dinucleotide (NAD) and NADP, which play a key role in cellular energy production.
B6 helps in the release of energy from carbohydrates fats and proteins. B6 is used as a cofactor mainly in protein and amino acid metabolism and is involved in over 100 enzymatic reactions,.
B12 is essential for metabolism of fats and carbohydrates and the synthesis of proteins. B12 is required for folic acid metabolism.
B7 is a cofactor involved in metabolism of fatty acids, amino acids and utilization of B vitamins.
Pantothenic acid (B5)
B5 plays an essential role in the Krebs cycle (one of three energy major energy pathways) as a component of coenzyme A (a critical enzyme needed to make energy).
Vitamin C is essential for synthesis of carnitine (carnitine transports long-chain fatty acids into mitochondria). Vitamin C increases can triple the absorption of non-heme (iron from plants) iron and the synthesis of cortisol.
Folic acid, Folate (B9)
Folates function as a family of cofactors required for methylation reactions. Folate is essential for metabolic pathways involving cell growth and replication.
Calcium is essential for the contraction of muscles and activation of nerves. Calcium activates a series of reactions including fatty acid oxidation for use in the mitochondria.
Phosphorus is a structural component of the nucleotide coenzymes creatine phosphate, nicotinamide adenine dinucleotide (NAD) and adenosine triphosphate (ATP). All of which are required in the mitochondria for energy to be produced.
Magnesium is essential for the relaxation of muscles and nerves. Magnesium is used in over 300 enzyme reactions. Required by all enzymatic reactions involving the energy storage molecule ATP.
Cooper is involved in the making of some enzymes. Copper is also involved in iron metabolism.
Chromium promotes insulin action, thus promoting glucose (blood sugar) uptake by the cells.
Iron is essential in hemoglobin for transporting oxygen and for storing oxygen in the muscle and releasing it when needed during muscle contraction. Iron facilitates the transfer of electrons in the cell energy pathway and is important in ATP actions.
Cofactor of several enzymes involved in metabolism of carbohydrates and gluconeogenesis. Gluconeogenesis is the making of glucose from no-carbohydrate sources. It involves the tearing down of muscle to turn certain amino acids and glycerin into glucose. This begins when you bonk as glucose and glycogen stores are depleted. This is very hard on the body and you want to avoid it.
Zinc is an essential part of more than 100 enzymes, some of which are involved in the cell energy pathway.
If you want to optimize your performance, beginning today you need to insure you are adding a bounty of nutrients to your nutritional stores daily. Ideally, you should be eating a minimum of 7 servings of vegetables, 3 servings of fruits, beans, nuts, seeds, and limited whole grains. Additional, if you are meat eaters include free range lean meats, wild caught fish, free-range organic poultry and eggs. Anytime you can make your food selections organic, wild caught and free range you reduce the risk of contamination from pathogens and potentially increase your nutritional intake.
Eat great to perform great.
Wally Bishop C.N.C.
Developer of Vive Shake and President of WebND